Toshiba walked because a joint bid with potential partners, Hynix, did not work out.
Toshiba investors breathed a sigh of relief when the news leaked out. Many thought that the company would be better off focusing on its thriving NAND flash memory rather than chasing after a money black hole like Elpida.
Toshiba pulled out of DRAM chip-making a decade ago by selling its US DRAM facilities to Micron.
Since Toshiba announced that it would would bid for Elpida, its shares had fallen 12 percent which is a sign that few thought it was a good idea.
Toshiba apparently was interested in Elpida’s engineering and marketing expertise but did not actually want its assets. It was working with Hynix on a joint bid.
Hynix, however, claimed that the talks on a joint bid were not serious, particularly when one of the negotiators pulled out a Groucho Marx nose and started singing “What ever it is I am against it.” Actually we made that last bit up.
Elpida, trails Samsung Electronics and SK Hynix in DRAMs with a market share around 12 percent, filed for creditor protection in late February with $5.6 billion in debt.
Those buying it are more likely to be interested in the DRAM chips it makes for mobile devices.