Qualcomm viral falls over on YouTube

Mobile chip company Qualcomm misfired when it attempted to have a video go viral, at first glance appearing to demonstrate the long battery life users get with Snapdragon devices.

“What can you do with the Power of One Charge?” asked Qualcomm. According to the company, quite a lot. The video starts with a ballerina in Los Angeles putting a Snapdragon phone into a box which then goes on its travels around the world.

Moving over a distance of more than 36,000 miles, the phone visited New York, London, Paris, Shanghai, Moscow, Dubai, Mumbai, and Rio De Janeiro, filming a short video at each location. Qualcomm promises there were no post production effects in the neat video.

Qualcomm’s marketing department left the comments open on YouTube, many of which pointed out that although the video was shot on one video charge, it was shut down as it traveled across the world. The most popular comment – from CosmoAndCo – has been removed. Cosmo said to TechEye: “My comment was just quoting the disclaimer in at 2:03 that states that the device used for the recording had an extended battery and was turned off during travel. Which means that all the video is showing is that you can record just over two minutes of video on “just” one charge. Not so “wow” anymore.”

“So the charge only manages two minutes of video plus a few extra of outtakes before getting that low?” asked user mrsarkey. “That’s pretty shitty, I can shoot a couple of hours on my phone.”
TheDoorknob1 said: “Any phone can do this. Worst marketing ever.” while JustABigFan2010 said: “I wish I could get my boss to end me around the world like that. But he’s not as stupid as their boss.”

Another user, mutantemc, said: “2:04 minutes of battery? Still better battery life than the iPhone.”

Qualcomm told TechEye the battery life wasn’t the point. According to a spokesperson, “the intent with the video is not to compare Qualcomm to its competitors – rather it is to spotlight the amazing and unique user experience that Snapdragon processors enable.”