Nvidia tablet chips boom as iPad fightback continues

Nvidia has staked a claim of over a third share of non-iPad tablets, as Tegra 2 based devices boomed.

According to a report by Strategic Analytics Nvidia rode a wave of popularity of devices such as the Motorola Xoom, Samsung’s Galaxy Tabs, Asus Eee Pad Transformer and a range of others as firms fought back against the iPad.

With its dual core Cortex-A9 processors Nvidia was able to account for a 34.4 percent unit volume share of non-Appley tablets in the first quarter of the year.

This has lead to expectations that Nvidia’ tablet apps processor share will account for even as the year has gone on, with predictions of 48.6 percent in the second quarter.  This is on the back of the popularity of the Tegra 2 processor, and with the Kal-El quad core chips on their way it looks like Nvidia is well prepared for further successes.

Apple meanwhile is still way out in front with 61 percent of unit share, and is shaping up to retain its leadership for a while as other devices lack coherent content and developed ecosystems analysts reckon.  And with the way that it has been hounding Samsung over its Galaxy tablets, it is clear that Apple has no intention of letting itself fall behind competition.

Qualcomm , TI and Samsung also featured along the lumbering Intel in the top five tablet processors rankings.

Intel has been slow off the mark, but is finally addressing the tablet ‘problem’ with the release of the Cedar Trail platform.


It estimates that x86 processors accounted for less than five percent of total tablet apps processors shipped in Q1 2011. Intel is expected to support Android tablets from later this year which could potentially improve the x86-based processor share in tablets.

When Intel’s chips support Android tablets later this year this could improve the x86-based share however.

But for any of Apple’s competitors to actually push ahead it will be necessary to produce what has so far given everyone the slip – an iPad killer.  Analysts says that chip makers fortunes are tied up with device manufacturers until such a product is released.

Whether a new Amazon tab or long awaited Windows 8 will make any difference is yet to be seen.