Nvidia gets top marks for creating its own brand of MPU cores

Nvidia’s move to create and offer its own brand of MPU cores will give the company an upper hand in this industry.

That’s according to IHS iSuppli research, which has also found that the company has also given itself the chance to participate in the fast-growing market for graphics-enabled MPUs, a product that will be found in more than four out of five notebook PCs shipped in 2014.

The predictions stem from an Nvidia announcement at CES last month, where it told the tech world that it would be launching Project Denver, a line of MPUs that would incorporate graphics processing units (GPU).

IHS iSuppli research found that while Project Denver was comparable to GPU-integrated MPU offerings from PC microprocessor leaders AMD and Intel, NVIDIA’s chips would use the ARM architecture rather than the x86 technology most commonly employed in computers.

“NVIDIA’s entry into the microprocessor segment makes sense, despite the current market dominance of Intel and AMD,” said Matthew Wilkins, principal analyst for compute platforms at IHS.

“In notebook PCs alone, IHS iSuppli research forecasts the penetration rate for graphics-enabled MPUs will increase to 82.9 percent by 2014, up from 39 percent in 2010. This presents an opening for NVIDIA to make inroads into the MPU market.”

And it looks as though Nvidia’s products could also have a big effect on the market with the research company claiming that a new supplier entering the MPU markets can act as a catalyst for innovation. This, it said will benefit consumers as the increased competition and new methods could drive down prices and give better products.

However, before it gets too excited Nvidia, must be warned that it’s going to be a challenge ahead when it comes to the software sector.

IHS iSuppli research said this was because the PC market is dominated by the X86 microprocessor architecture, and software used on these computers is written for X86 hardware. Nvidia’s mission – if it chooses to accept it – is to create products that interest independent software vendors (ISVs) to the extent that they port their existing PC applications or write new programs for ARM-based microprocessors.

IHS added that during the short term, Nvidia was likely to attain success with Project Denver in tablets and low-end notebooks, where price and an easy-to-use interface are key factors in attracting the attention of consumers.