According to Digitimes, Nvidia has offered price cuts for its more popular GTX 660 and GTX 650Ti Boost cards. It said it will will soon release an upgraded GTX 760.
The new prices are: GeForce GTX 780 will cost $649; GeForce GTX 770, $399; GeForce GTX 760, $249; GeForce GTX 660, $179; GeForce GTX 650 Ti Boost 2GB, $149; and the GeForce GTX 650 Ti Boost 1GB, $129
All this seems to be on the back of AMD announcing pricing for its R9 and R7 graphics cards which are much lower than competing Nvidia gear.
Digitimes thinks that this could be the beginning of a price war as Nvidia will reduce its graphics card prices again in November, The theory is that Nvidia will want to make the GTX 760, 770 and 780 more competitive going into Christmas.
What it is waiting for is for AMD announces official R290 and R290X pricing that should happen soon. Fudzilla claims that the R290X will end up with a $699 price tag.