Nvidia could lose GPU market share to AMD

With Apple favouring AMD GPUs for its MacBook Pro notebooks, Nvidia’s GPU sales could suffer.

That’s the lowdown from sources who have told Digitimes that despite the MacBook Pro GPU order not being huge, the deal between the two could have cemented a brand new partnership, which could in the future see Apple nesting itself in the arms of AMD’s GPU.

Apparently Apple chose AMD because the company “offered a good quote” and thus demonstrated a cooperative attitude, compared to Nvidia, which does not drop its price easily.

TechEye contacted Nvidia but a representative told us: “We can’t comment on this because it concerns some of our partners, it’s not our policy to do so.”

This doesn’t bode too well. Despite regaining 60 percent of market share in the desktop discrete graphics card market, it has been trumped by AMD in the notebook market as Apple and Sony take its cards on board.

And things are only getting better for AMD, which today announced what it claims is the “fastest graphics card in the world.”

The AMD Radeon HD 6990 has a world record beating score of P11865 in the 3DMark11 benchmark and has been designed for gaming enthusiasts.

It includes AMD’s second-generation, Microsoft DirectX 11-capable architecture, and ships with PowerTune intelligent technology, which it says allows for higher clock speeds and faster gaming as well as there’s also HD capabilities. 

The card offers five displays using AMD Eyefinity multi-display technology, with six display support possible via avDisplayPort as well as 4GB of GDDR5 memory.