Nvidia and Adobe will smash Intel and Apple

“If you don’t have flash on your device, you don’t have the real internet,” declared Nvidia’s Neil Trevett at MWC, in a scathing blow to Apple’s iPad and an ironic parody of Intel’s long held mantra.

Intel has long held fast to its argument that x86 is the only platform capable of giving punters “the full Internet experience,” because it runs flash. But with ARM cores now easily supporting Flash 10.1 and giving the likes of Nvidia’s Tegra – which uses ARM IP – a way to deliver “the full internet experience” on a mobile device, Intel may have to come up with something a little bit stronger.


“The CPU isn’t designed to offer seamless HD video and smooth frame rates,” said Trevett, taking another pot shot at Intel and explaining why Tegra based tablets and devices would win the day.

“Battery powered CPUs work even less well, which is really why you need GPU acceleration,” he added.

Nvidia has been steadily chipping away at Intel’s long-awaited, much-touted, not-delivered MIDs with its own Tegra offerings, teaming up with the likes of Adobe to make the graphical advantages that much more appealing.

“Nvidia and Adobe engineers have worked “shoulder to shoulder for months on Tegra,” said Trevett adding that with its quarter of a billion transistors and dual core Cortex A9 processor the platform packed a lot more performance than ye average old smartphone.

Trev again

Indeed, Tegra and Adobe together, said Trevett would “drive the HD web” with all the flashy graphics using Open GL and other good open stuff.

“Tegra will be the first to ship with fully accelerated flash 10.1” said Trevett adding that Nvidia could already drive high resolution tablet pages without having to create applets, which was a good thing as this would take rather a long time to do.

Trevett also noted that the accelerated version of Adobe 2.0 with GPU acceleration would ship in the second half of 2010, and that Adobe’s new Air technology would “revolutionise magazines.”

“Magazines are non linear and rich,” he said, explaining that people liked to browse them and skip from one article to another in haphazard fashion.

“With Flash and Air on your tablet, you can have all your magazines, all your video, audio and other multimedia in one place,” he enthused noting it was a “very compelling experience.”