Sources intimate with Intel’s plans have leaked details of its Shark Bay ultrabooks, ahead of any formal announcements at its Developer Forum, which takes place just down the road at Moscone West this week.
Intel has released a profusion of marketing jargon (marketerring) to push itself further into the limelight. Examples of its misuse of the English language include “It is an expression of me”; “I get back to what I was doing instantly”; “It knows me, my phone and where I am”. The last sounds like an intrusion into privacy, but we’re sure it’s just Intel making lots of assumptions. “It protects me and my stuff”, a bit like having a personal bodyguard. Oh right.
The Intel Ultrabook notebook in 213 includes instant on, anti-theft identify protection, immersive entertainment”, and, perhaps weirdest of all, “Beauty”.
Intel hopes to hit a BOM (bill of materials) baseline of less than $700, although currently its Taiwanese “partners” are struggling to sell the current gen of Ultrabooks for less than $1,200.
Shark Bay ultrabooks depend on the introduction of “Haswell” in 2013, a spec which includes HD video chat, inbuilt sensors, and anti malware protection for your aveage punter. The high end versions have facial recognition, CCF 2.0, touch screen and the usual Microsoft Windows 8 stuff.
Sensors in Shark Bay include accelerometers, e-compasses, gyroscopes, and AIS, proximity stuff, and sensible video fast access facial recognition software. I don’t know about you, but I don’t want my notebook to recognise my face.
Negative press has demonstrated to Chipzilla that size, weight, chassis stability and attractiveness are not strong features of Ultrabooks, according to the secret Intel document we were shown.
Intel concludes by saying that OEMs should “meet both the letter and the spirit of the definition document”.
More later. Has Intel never heard of Apple? Apple, or as we’re calling it Condon and Johnson has an event planned on Wednesday likely to eclipse anything interesting happning at IDF.
An Intel rep said she couldn’t comment on documents we’ve seen, possibly because she hasn’t seen them heself. But that’s just speculation. Intel thinks that TechEye and ChannelBiz are unimportant magazines.