Intel regrets Broadwell fiasco

regretsIntel regrets not allowing its Broadwell technology onto the market and thinks that it might have helped cause the slowdown in the desktop market.

Intel’s head of its Client Computing Group, Kirk Skaugen, has said that by not launching Broadwell-based chips for desktops, the chip maker’s might have harmed its bottom line.

“We didn’t build a fifth-generation Core product for desktop towers. We made an experiment and we said ‘maybe we’re putting technology into the market too fast, let’s not build a chip for the mainstream tower business.”

Chipzilla thought that skipping the Broadwell for PCs helped the firm to save on costs in terms of research and development. It seemed to make sense at the time, but with hindsight it was fairly daft.

After the end of the Windows XP refresh, users had little or no incentive to upgrade their systems, so they didn’t.

Skaugen thought the move contributed to the slowdown in the desktop business this year. The unit volumes for the desktop processor dropped 16 per cent year over year for the first quarter of 2015 and 22 per cent in the second quarter.

Intel will go back to refreshing its desktop chip on a yearly basis. Intel will release a “Skylake Refresh” chips for the PCs later in 2016 and its next-generation Kaby Lake chip for tower desktops in 2016.