Intel buys software for sports

There were more signs that the fashion bag maker Intel is pressing ahead with its internet of fangs project.

According to Reuters, Intel has written a cheque to a New Zealand company producing software for use in sports and exercise sectors.

The investment comes from Chipzilla’s investment arm, Intel Capital, which has bought into the privately owned Performance Lab.

The Kiwi firm writes software for real-time exercise management and virtual coaching. It fits in nicely to Intel’s plans to stick its chips into sports clothing and other exercise gear.

Sudheer Kuppam, Intel Capital Asia Pacific managing director said that the sports, fitness, health and wellness sectors are fuelling strong global demand for smart gadgets.

Performance Lab’s products gather and analyse data from a person playing sport or exercising, and send the results to coaches or participants through mobile devices for management of training programmes.