Gigabyte has apologised for false advertising with its HyperMemory graphics cards and has offered those who purchased the misleading products a full refund.
People who purchased one of Gigabyte’s graphics cards bearing the HyperMemory label discovered that it had only half the memory that the box advertised. This is because HyperMemory, a technology developed by ATI, combines the graphics card’s memory with a similar amount of your computer’s RAM.
What that really means then is that when you buy a 1GB Gigabyte HyperMemory card you’re only really getting 512MB of onboard memory, with the other 512MB already in your PC long before you parted with your hard earned cash. Yet Gigabyte had the audacity to suggest that you were buying some of your own RAM as part of your upgrade.
After numerous complaints from customers in Taiwan who discovered their graphics cards were much weaker than advertised, Gigabyte has pulled a U-turn, apologising for the mistake and saying that all new models will clearly label the accurate amount of onboard memory.
“Taiwan’s unclear retail packaging labels for Gigabyte ‘HyperMemory’ HD 5670 graphics card may have caused some confusion among buyers,” said a spokesperson for Gigabyte. “Gigabyte apologizes fo any inconvenience caused. In order to better our product label descriptions, Gigabyte will indicate the actual amount of onboard memory size on the retail box for every model equipped with ‘HyperMemory’ technology.”
Gigabyte said that the model with the misleading packaging is not available elsewhere and that it has stopped selling it as of the end of August. It offered Taiwanese consumers until the end of September to return the card for a full refund, which is more than many companies, such as Apple, do when they make a mistake.