And yes, it’s Intel time again, this time in the shape of pugnacious Israeli geezer Mooly Eden.
Dancing around the stage in the egregious Grand Hyatt, Mooly kicked off by saying this time last year everything was doom and gloom but now everything has changed. Anand Chandraskher is here too, sitting quietly at the back, and saying nothing. His turn comes tomorrow.
Dropping drastically, the only bright star on the then ascendant was the consumer PC, which continued to sell well.
Intel has introduced the i7-875K and the i5-655K processors – unlocked CPUs designed for the mainstream.
Sandy Bridge is “revolution” said Eden. It will offer a long battery life. He won’t tell us much about it because he says the competition would love to know these details. He showed a real time demonstration of Sandy Bridge. It will help with very complex computing in real time. Sandy Bridge will blur the difference between the real world and a virtual world.
A guy waved a joystick which Eden claimed was an extension of his body. The extension of the body was the hand, in case there’s any misunderstanding here. Sandy Bridge uses 32 nanometre high k metal gate, integrates CPU, graphics and media with 1.12 billion transistors. CPU can use GPU and GPU can use CPU. It will come next year.
Intel delivered on its promise with Calpella, said Eden. Turbo tech gives people the responsiveness people need from a system when they need it, he said.
The question everyone wanted to know is why everyone wanted notebooks – this is odd because Intel had been predicting everyone would want notebooks by 2009.
The tablet might be a “hit” but the PC is “it”. Not to underestimate the tablet market, Eden said, but PCs have defied the economic turbulence. The PC market will grow discontinued from the economy.
Intel covers all the bases from servers down to notebooks, said Eden. Two years ago the desktop was dull beige and boring – but hey it’s not dull boring and beige any more. There’s notebooks for gamers, there’s ultra thin notebooks and there’s netbooks.
By integrating graphics and CPU on the same die, it gives each of them a chance to work hard and then sit and put their figurative feet up.
He spent quite a lot of time showing how Turbo could be responsive – asking people here who used Picasa he discovered very few of us do. Some “more geeky” people like hyperthreading – yes Intel is still playing that old air. As a marketing piece of jargon it’s survived several leadership changes at Intel.
He didn’t mention Larrabee at all of course. Larrabee is dead. Well that codename is dead anyway. We still believe that it’s alive and kicking out on the West Coast somewhere.
A beautiful Chinese model danced onto the screen at the end of the show. Sex still sells products here in Ole Taipei. The main exhibition has stacks of scantily clad lasses hanging around. Another lass danced onto the screen and gave Mooly one. A special Vaio that fits in your pocket. Lastly two little kids danced onto the stage.
Netbooks will develop further in the future by taking on different shapes. This, said Eden, will allow Intel to sell more Atoms in the future.
God, Intel is good at marketing, that’s why we coined the term marchitecture. “It’s not only about affordability, it’s about desirability,” said Eden.