AMD re-announces Opteron 6000

AMD’s PR department seems to be a bit unworked at the moment so it has taken to re-annoucing products that are nearly 14 months old.

This morning we got a press release about how wonderful the Opteron 6000 series was.

Although it does not say that there is a new range, some IT magazines who also got it have assumed that it must be and indeed we wondered what AMD was thinking when sending out a press release about a product that was 14 months old.

Anniversary? Last we checked you don’t celebrate 14 months.

AMD said that “since the launch of the AMD Opteron 6000 Series platform in 2010, AMD has continued to work with its OEM and channel partners to add to the platform’s portfolio.”

So there are new products in the range? No.

Patrick Patla, vice president and general manager, Server and Embedded Business, AMD is quoted as saying that partners were offering great examples of how the AMD Opteron 6000 Series platform can “deliver superior virtualization within an impressive power and thermal footprint.”

Impressive footprints aside is there a product here? Not really.

“The AMD Opteron 6000 Series platform offers budget conscious IT managers performance and value today and the promise of a future 16-core drop-in upgrade.”

So nothing specific? Oh hang on,  at the bottom there is a mention that in the past few months, new systems have been introduced by a list of partners and HECToR, the UK’s national supercomputing service, is upgrading all of the supercomputer’s processors to the soon-to-be-released AMD Opteron processors codenamed “Interlagos.”

Yes, we wrote about that a month ago as we did the Idaho National Labs supercomputer which is also mentioned. Then there follows a list of benchmarks and awards that the 6000 Series has won. Nothing to see here, move on please.

At this rate we expect to get a press release with Apple announcing an iPod and Microsoft announcing some new software called Windows. Maybe the old PR team was just feeling a bit demob happy after collecting their p45s.