AMD pushes Fusion A range

After flirting with punters by the sticking its APU technology in notebooks and netbooks first, AMD is finally getting around to sticking it into the desktop.

The fabless chip maker has started promoting its Fusion A-series which is the multi-core processors which combine CPU and GPU chip on the desktop and top of the range notebooks.

The E-series, designed for mainstream notebooks, all-in-one PCs and small desktops and the C-series for HD netbooks and emerging devices have been with us since February.  Last month it released its low spec desktop range.  But AMD has been slow at getting the top of the range desktop version, which will compete with Intel’s i7 to the market.

The press release promises big things from the range. It even used that phrase “game-changer” which is a short step from paradigm shift, which means we will have to call the police. The press release also mentioned it would shift the entire computer industry from a CPU centric world to a “heterogeneous computing world”. Sheesh we have just got used to a homogenised world and now it has gone all heterogeneous.

While Intel has been there first, AMD’s version has better graphics capability with a discrete-level DirectX11-based graphics engine. It has dedicated HD video processing and dual graphics function.

Dual graphics allows a discrete AMD Radeon graphics card to be linked to the A-series APUs. This allows them to combine their graphics processing power.

At one launch event, AMD ran comparisons between its A8 chips, and the Intel i7. Observers claimed AMD whipped the floor with the graphical performance tests.

AMD has not disclosed the price range for the A-series yet but they will probably be a little cheaper than Intel’s Sandy Bridge processors.