AMD finds home in a Windows 7 tablet

AMD has been suffering from the fact that its attempts to get into the tablet market were largely screwed up because Windows 7 doesn’t like keyboardless netbooks.

When it announced its first tablet APU, codenamed Desna, it was effectively dead in the water because punters were not interested in x86 tablets, for some fairly good reasons.

There is only MSI’s AMD-powered Windpad 110W out there and we have not seen many devices in use. However, according to Hot Hardware, a Taiwanese manufacturer, Bungbungame, which sounds like one of the former Italian Prime Minister Silvio Berlusconi’s cabinet meetings, has created some gear based on AMD’s Z-01.

The Photon-100 runs Windows 7 Home Premium, has a 10.1-inch multi-touch screen, 4GB DDR3 memory, and a 64GB SSD.

What is a little strange is that Bungbungame is not a hardware maker, having made its money turning out software.

According to the company, it created the Photon-100 when its customers were unhappy with existing tablets that didn’t meet their needs. It has received some 7-8,000 preorders for the device and will showcase it at CES.

It used AMD’s Z-01 tablet APU which is a tweeked Ontario without Turbo Mode. It can run at lower voltages than the 1.05-1.35v.

It has a TDP of 5.9W which is 35 percent lower than Ontario’s 9W, but is still pretty high compared with the iPad 2. Intel’s Medfield and AMD’s 28nm Bobcat processors should fix this power problem on x86 based gear later this year. In the meantime, though, it is not clear how the Photon-100 will do against lower power ARM chip tablets.