According to the infamous Wikipedia, which can’t always be relied on, Gestalt of the Berlin School is a theory that the operational principle of the brain is holistic, parallel and analogue, with self organising tendencies.
The “whole is greater than the sum of the parts,” according to Gestalt psychology.
Hey, doesn’t that sound a bit like Steve Jobs, born 24th of February 1955, an adopted child to the Hagopians? According to his Wikipedia entry, he experimented with psychedelics and came back a Buddhist, that is to say a heretic, if you are a Hindu, because Buddha is merely an avatar of some cycle called Vishnu, if you believe any of this.
Jobs may have subscribed to the Buddhist school of egotism, exemplified in George Gurdjieff’s book Life is real, only when I am. According to that school, a place called Shambhala, in Tibet, is where the Masters (Fuehrers) of the marketing universe held sway.
Certainly, the one and only time we met him, at the London Palladium of all places, he was pushing the NeXT box like there was no tomorrow. And we was confident. Some might say overconfident.
The big question, however, is who succeeds Jobs when he shuffles off his mortal coil. Or dies, as we say in Scotland.
Is he like the Dalai Lama, and someone will find a creature somewhere in the world who shows all the characteristics of a Steve Jobs by seeing whether his fingers do the walking past the Beatles’ albums and Xerox Palo Alto ideas? Who will recognise the signs of Bill Gates’ next incarnation, or Scott McNealy’s for that matter? Or even the Great Larry of the Oracle at Delphi?
Or is Jobs just going to die, like all alpha males do, from Zoroaster down to Buddha, down to Mohammad, and down to Jesus and to creatures who think that because the words are in the qabalistic Sepher ha Zohar, they will be the messiach, or the next caliph? A lot of men have thought this.
He’s going to die, just like you and me. And whither Apple, then? And who will remember Apple and Steve Jobs in two hundred years, unless he starts a proper religion with changeable batteries and no Flash onboard? So perhaps Apple Inc had better think about a successor, because otherwise there will be no one to succeed him, at all.
No one outwits death. Not even Intel’s Paul Otellini. Many men think they are immortal. But none are. Certainly not your’s truly. It’s called mortality.