Western Digital partners with Redington in India

The major-player global hard drive manufacturer, Western Digital (WD), has awarded Redington (India) Ltd. as a national distributor to sell WD’s full range of internal & external products in India. With this appointment, WD is expected to widen its reach through Redington’s far-reaching network of over 18,700 channel partners in India.

Sushil Bandi, Country Manager for the Indian Subcontinent, Western Digital said: “Strengthening our channel base is one of our focus areas for 2010 and we are keen to work with a firm that brings deep domain expertise coupled with a pan India footprint. Redington (India) Ltd. has an established capability in these markets and will provide immense value to our offerings.”

Redington’s nationwide network and infrastructure will help WD make deeper inroads into the regional markets of India.

Khwaja Saifuddin, Director Sales – MEA & South Asia, Western Digital said that the Indian economy is witnessing a digital revolution with people becoming increasingly aware of technology and its impact on lives.  

He added to this saying: “With the boom in digital content just at it nascent stage, we expect demand of information storage across businesses and households to see a sharp increase. This partnership will prepare us to meet high expectations of this fast-growing market segment, and Redington, with its expertise and reach, will definitely help to tap this opportunity.”