Wealthy iPad owners drive PC market

The PC industry saw strong growth in the fourth quarter of 2010 due to the demand of iPads. So says Canalys which said there was a 19 percent rise for the quarter. Apple wormed its way into third place in the market, which the analyst company put down to “impressive” iPad and Mac sales, as well as fast growth in the Asia Pacific region.

Despite its success the iPad is still being left out in the cold by first time buyers and those on low-incomes.

Canalys is urging vendors to accept “new market realities”, recognising tablets “as an integral new component of the overall PC landscape”.

“Pads gave the market momentum in 2010, just as netbooks did the year before,” said Canalys Senior Analyst Daryl Chiam.

“We are encouraging vendors to plan for the future and not to remain stuck in the past.”

At a regional level, Asia, especially China and India, continued to outperform most of the other global markets, which benefited Lenovo and Dell, while over in the States sales were on recovery.

Canalys points out that Europe, the Middle East and Africa remained an ongoing concern due to substantial consumer inventory build-up. It said that in the future inventory issues will be exacerbated by rising VAT levels across five countries – Poland, Latvia, Slovakia, Switzerland and the UK.