Streaming video industry analyst Day Rayburn was stunned when multiple Verizon sales reps told him that to get better Netflix performance on his network he would have to increase the bandwidth.
The only problem is that Rayburn had no problems with his video streaming and in any invent even Verizon’s basic 25Mbps fibre service should be plenty for Netflix, which streams in standard quality at 3Mbps and HD at 5Mbps.
Verizon sales reps told one Rayburn that his 50Mbps service won’t provide the smoothest Netflix experience available. For that, he needs to upgrade to 75Mbps.
Rayburn vented his spleen in a bog post with the punchy headline “Verizon Falsely Promising Better Quality Netflix Streaming With Faster, More Expensive Internet Tier,”
Rayburn wrote. “Three different sales reps via the phone and one via an online chat all tried to convince me to upgrade to 75Mbps, with the false promise that it would give me better quality Netflix streaming, amongst other OTT [over-the-top] streaming services. I was told that with 75Mbps I would get ‘smoother video viewing’ and ‘better quality’ with a higher tier service. Of course, this claim by Verizon is 100 percent false and they know it.”
The average Netflix video streams on Verizon’s fibre service at 3.5Mbps, and that’s better than all other major ISPs. When Rayburn pointed that out to Verizon sales reps, they countered that more bandwidth is needed with multiple people in the household.
Ironically Rayburn, who is an analyst at Frost & Sullivan, was one of Verizon’s most prominent defenders during its financial spat with Netflix last year. He blamed Netflix instead of Internet providers for the poor quality of video streams that occurred until Netflix decided to pay for direct connections to the providers’ networks. We wonder now he has seen what Verizon has done using his argument he might have changed his mind a bit