UK channel sales hit hard by ash cloud in April

Distribution channels in Europe were doing well, with an increase in sales revenues of 10.2 percent at the beginning of the year, until the volcanic ash cloud put a halt to trade according to a report from IT market research company Context.

After the initial growth, the ash cloud decended over Europe – and all the papers – and put the breaks on flights and commerce. In April the top fourteen European economies saw a 13.8 percent decline in PC unit sales. That’s a 14.3 percent year-on-year drop. The worst hit, in revenue terms, was the Netherlands which saw a 24.7 percent decrease in sales from March into April.

UK channel revenues weren’t so mighty either, dropping 17.1 percent from March to April. Blighty also saw a unit decline of 15.3 percent. Channel revenues in France dropped 9.3 percent over the same period while Germany managed to keep an eye on the situation managing a meagre, by comparison, decline of 6.2 percent.

Consumer sales didn’t fare too badly compared to business, seeing a decline from March to April of 12.6 percent – business customers weren’t so lucky with overall unit sales declining 14.5 percent.