Distribution channels in Europe were doing well, with an increase in sales revenues of 10.2 percent at the beginning of the year, until the volcanic ash cloud put a halt to trade according to a report from IT market research company Context.
After the initial growth, the ash cloud decended over Europe – and all the papers – and put the breaks on flights and commerce. In April the top fourteen European economies saw a 13.8 percent decline in PC unit sales. That’s a 14.3 percent year-on-year drop. The worst hit, in revenue terms, was the Netherlands which saw a 24.7 percent decrease in sales from March into April.
UK channel revenues weren’t so mighty either, dropping 17.1 percent from March to April. Blighty also saw a unit decline of 15.3 percent. Channel revenues in France dropped 9.3 percent over the same period while Germany managed to keep an eye on the situation managing a meagre, by comparison, decline of 6.2 percent.
Consumer sales didn’t fare too badly compared to business, seeing a decline from March to April of 12.6 percent – business customers weren’t so lucky with overall unit sales declining 14.5 percent.