Chief Operating Officer , and top Twit, Adam Bain, built a decent advertising business around Twitter even as its user numbers started to slow.
When Bain joined Twitter in 2010 when it had almost no revenue and built an advertising sales machine that generated some $2.2 billion last year. A popular executive who was once considered a possible chief executive for the company, Bain was named COO in October last year.
Apparently, he is going to “explore other opportunities” which is a bit like “wants to spend more time with his family.” There does not appear to be any bad blood spilt, Bain is remaining at Twitter in the coming weeks to assist with the transition of the chief operating officer role.
The move is not that great for Twitter which has been trying to sell itself off and has trimmed nine percent of its global workforce to keep costs down.
Bain will be replaced by Chief Financial Officer Anthony Noto, the company said, adding it would begin a search for a new CFO.
Noto, became the finance chief in 2014, will continue to manage the live content business as well as Twitter’s global advertising sales, data and mobile ad exchange MoPub.
In announcing his exit on Twitter, Bain heaped praise on CEO Jack Dorsey and added: “I’m excited to take w me everything I’ve experienced at Twitter & do something totally different and new outside the company. Stay tuned!”