Britain’s Advertising Standards Authority sat down with both 360 and PS3 versions of the game and found that there was a discernible difference in the picture quality of the two.
“The PS3 image in video sequences appeared sharper and colours were more vivid than those of the XBOX 360.”
However the watchdog growled that because the ad promoted the game on the XBOX 360 platform, it should have featured footage derived from that console.
“The use of PS3 footage in the ad exaggerated the quality of the footage available on the XBOX 360, albeit marginally, we concluded the ad was misleading,” the ASA growled.
It slammed down its hammer and banned the advert from ever being shown again on British television.
The games publisher Square Enix has no intention of showing the advert anyway. But it said that the footage was taken from the game’s pre-rendered cinematic sequences, and that viewers would only notice the difference watching the content in HD and “reviewing the materially forensically”.
But they did admit that was “played back” on a PS3 for the purposes of making the ad, as it ‘allowed advertisers to capture the FMV footage for the advert’.