Small to medium panels on the up, still

Small and medium displays have kept climbing the shipment charts over the second quarter, making up $5.4 billion in revenue all-in, up 31 percent year on year.

Samsung Mobile Displays is still ahead of the pack for both shipments and revenues, with 11.8 percent and 16.4 percent shares respectively. It’s had big shipment orders come in for TFT LCDs and AMOLEDs for mobiles. Sharp was next in the charts though its revenue has fallen due to a drop in demand for devices like portable gaming in comparison to competition, says DisplaySearch’s Quarterly Small/Medium Shipment Forecast Report. 

Sharp was followed by Toshiba in third place at 7.8 percent, which had a revenue loss but not dramatically, then AU Optronics and Hitachi at 7.4 percent and 5.7 percent respectively. Others in the market accounted for over half of market share, revenue wise, at 51.3 percent.

Mobile phone panel shipments have been driving the main demand for the small to medium flat panel display market, up 34 percent year on year. Digital cameras panel shipments faired positively altogether with 41.0 million units shipped in Q1 2010, down 15 percent on the previous quarter but up a huge 89 percent year on year.

Other applications driving the market include digital photo frames, which has done well for medium sized panel shipments. Over Q1 2010, panels for these grew ten percent and up 311 percent year over year to make up 15.1 million units total. Automobile related flat panel displays are also on the right, er, road. Monitor panel shipments, including car navigation, were 6.86 million units, up 14 percent quarter on quarter in Q1 2010. Portable navigation panels were up 74 percent year-on-year.

E-book panel shipments were led by devices like the Kindle, increasing shipments to 1.77 million units in Q1, up six percent over the previous quarter and 240 percent year-on-year. Expansion in the market is set to increase.

DisplaySearch reckons that as demand bounces back following a dire 2009, single purpose applications are still stagnating. Portable DVD players and their ilk are suffering from competition with notebooks and portable media players, while panels for other single purpose applications are showing a 10 to 20 percent decrease year on year and recovery is looking unlikely.