Sky’s the limit as Murdoch duffs up Microsoft

murdochSoftware giant Microsoft and its Skype phone service lost an epic EU court battle with Rupert Murdoch’s television business Sky.

Judges at the General Court of the European Union in Luxembourg upheld a complaint that the British broadcaster lodged a decade ago with the EU trademark authority in which it said the Skype name and logo risked being confused by consumers because they sounded and looked too similar to “Sky”.

US tech giant Microsoft, which owns the Skype service, may appeal – but it could be tricky. The court ruling upheld decisions by the trademark office in 2012 and 2013 which have prevented the Skype name being registered but did not block its use.

After all these years it is hard to find anyone who thinks they can watch Salam, or Agents of Shield on their Skype phone, but we guess it must be trickier in Luxembourg where things are a little smaller and tighter.