Maker of Angry Birds Rovio has secured $42 million to push forward into frontiers hitherto unknown to the company and its staff.
Rovio made a name for itself by developing Angry Birds, mobile game number one on smartphones, iPhones and tablets around the globe. According to Rovio, 40 million users play Angry Birds worldwide each month. In total, the game has been downloaded over 75 million times. Rovio cashes in on ads displayed in the free-to-play game.
Accel Partners and Atomico Partners had their hands in the funding round in a hope to grab a slice of a booming and potentially very lucrative market. Skype cofounder Niklas Zennström, who launched Atomico Partners after cashing in on the sale of Skype, will join Rovio’s board and pass on his arcane knowledge.
Rovio added that so far over two million Angry Bird cuddly toys have been sold to hapless punters, while 40 percent of iOS-based Angry Birdists have opted to buy extra, downloadable content.
Wired claims Rovio managed to rake in $50 million from diverse channels such as app sales, downloadable content and all other products sold to fill punter’s inner void for a quarter of an hour.