Peugeot signs connectivity deal with IBM

Citroen 2CV - Wikimedia Commons - pretty unconnectedDespite rather worrying financial results earlier this week, IBM continues to blaze the way in its plans to be an important player in the internet of things (IoT).

Indeed it wants to be the most important player.

It signed a seven year deal with French manufacturer Peugeot Citroen today to help analyse data from so-called connected cars. And to maximise the money that can be made as we drive towards 2020.

IBM thinks there will be a quarter of a billion connected cars by the end of the decade. Even though right now much of the connectivity is based on smartphone applications and navigation, there is much more that can be done.

IBM believes, for example, that there are business opportunities from distribution, from smarter cities and for shopping. The “smarter cities” initiatives mean that drivers – because for sure there will still be cars with drivers in 2020 – will have the benefit of analytics so they will be warned of roadwork and different traffic patterns.

Peugeot Citroen believes that the seven year agreement they’ve made today will let other industries “add value” to their vehicles.

Now there is one caveat here, and one that IBM and Peugeot didn’t mention in their joint press release. And that’s that there are really no standards yet for the internet of things and while there are committees working towards such standards in the automotive sector and in other vertical markets, by 2020 it’s entirely feasible that a heap of proprietary standards will exist and there won’t be a joined up internet at all.