Panasonic takes note of Bollywood

Panasonic has caught wind of a phenomenally large industry that would probably eat up the 3D technology that if has to offer – Panasonic’s off to Bollywood.

Bollywood is what most of the world calls the huge Hindi film industry that comes out of Mumbai, India. It spews out tons of all singing, all dancing – literally – films each year and cinema is very, very popular in India. 3D would be a make or break move but we imagine it would be “make” – it’s a fun experience in the cinema and could drive commerce. Bollywood films are popular the world over and particularly in the UK with its thriving Hindu community.

Panasonic has decided it’s going to pilot the technology with a two day 3D fest at the Yash Raj Films Studios to test the waters. It will offer presentations to staff as well as students and feature intensive courses on the basics of filming in 3D. President of Panasonic India Daizo Ito recognises that it’s a booming market and not going away: “It becomes imperative for Panasonic to make the latest movie making and broadcast technology in India,” he said.

The project, called Dimensions, is going on a roadtrip across India to gauge response and reactions including a 3D film competition for students working at film and television institutes all over. It will end in November when a jury decides on the best entries.

PC World India says that the response is already positive. It reports that super successful young film maker Karan Johar is an advocate. Speaking with Dimensions, he said: “I am so excited that the 3D technology is now available to film makers like myself. It will literally add a new dimension to our storey telling and creative expression.

“We all acknowledge the influence of this medium and with 3D captivating the audience so much more, there is going to be a new revolution in movie making. And I am sure the next 3D blockbuster movie like Avatar is going to come from India.”

*EyeSee TechEye‘s favourite Bollywood film is Lagaan, in which a village must win back their independence from the British by beating them at their own game, cricket, which they have continued to do for years now.