That’s what the chap from www.betcafe.biz said just now. I don’t know how corporate Aemrica will react to that – betting is not necessarily that easy in America.
With any corporation like Ladbrokes it’s very difficult to change, and disruptive companies make this happen. Ladbrokes is 100 years old. He’s not saying all Starbucks will be betting shops.
Peecho was the next to present. Peecho is going to turn the printing business upside down, it claims. Digital data will literally explode and a lot of it is waiting to be sold as tangible product.
Martijn Groot, the CEO, wonders why more companies aren’t selling 2D and 3D printing. But he said that the Peecho print button will connect its application to the rest of the world.
A document lives online and visitors decide whether they want a real copy or not. It is instant printing. So it is global production and local production, he said. Peecho is here. It will launch its first Facebook application this year. It offers a code you can paste into your own page.
Sponsorpay was next up. It “rewards users for engaging with advertising contents” – you can either pay for it with credit cards or you can do it the Sponsorpay way, which rewards you with virtual goods or virtual currency. It is worth billions, said Mr Banerjea, the marketing guy at the company.
Advertisers want to be involved in online and mobile games. Its products are Social Performance Advertising and BrandEngage. Its banner delivers one in 17,000. Its completion rates for videos are 94 percent. Advertisers include Vodafone and other big corporations. Virtual cash. Sheesh. It is being funded by rubber boot maker Nokia right now. Sponsorpay.com.
Next up is Xavier Aubry, the CEO of Appear. Smartphones for IT managers are a nightmare, Aubry says. There are lots of operating systems and they need to be managed. There is also the nightmare of connecting to some back end system or other including the infamous SAP “back end”. Smartphones are not very ergonomic either, unless you count the Apple iPad 2, of course, but that’s not a smartphone.
Context is often overlooked and you have no idea what you’re trying to do with it.
Reminds me of Intel’s Genevieve Bell, who told me a few weeks ago that my smartphone should nourish me. Fat chance. Appear is trying to send out the right info to the right user at the right place and at the right time, rather than you being bombarded by rubbish.