The glorious Nvidia empire upon which the sun appears to be setting a lot lately, has been spilling the beans of its cunning plan for the future which seems to be betting the farm on technology that few seem to want.
Now that Intel has killed off Nvidia’s chipset business, the fact is Tegra is all Nvidia has.
So last Thursday when Nvidia reported a second-quarter net loss of $141 million Jen-Hsun indicated that he is basically leaning on Tegra to pull the company’s nadgers out of the fire.
Huang insists that dual-core Tegra 2 chip, the AP20 for smartphones and the T20 for tablets, will be making an appearance. However, few suppliers appear to be keen to get a product to market.
One of the strange things that he has not done is look at what the market is doing. Nvidia has been typically targeting the top end of the market and has not really been working with the only player to make cash in that market, Apple.
Instead its main customers are the likes of HP and Dell and Apple who have seen cash strapped punters in Europe and China move lower-priced products. Places where Nvidia could have, but never went. It is starting to look that if something is not done, Nvidia…..