Nokia releases ancient phone

Nokia has just released a brightly coloured version of the classic 3310 talk and text phone which was the world’s most popular device 17 years ago.

Yup, it looks like we are all waking up in the Year 2000, the only thing different is a slightly bigger screen and a $52 price tag.  You can have 22 hours of talk time and up to one month of standby time too.

The 3310 is a retro gambit and Nokia also launched four moderately priced smartphones ranging from 139 to 299 euros.

Nokia Chief Executive Rajeev Suri told a news conference at Mobile World Congress in Barcelona that people loved the brand and claimed it had a lot of affection from millions and millions of people.

Once the world’s dominant phonemaker, Nokia in 2014 sold its by-then ailing handset operations to Microsoft for $7 billion, leaving it with its network equipment business and a large patent portfolio.

Last year, it gave the Nokia brand a fresh start by licensing its devices brand to HMD Global, a new company led by ex-Nokia executives and backed by Chinese electronics giant Foxconn.

Industry analysts say the revived Nokia 3310 has the makings of one of the hit devices of 2017, appealing to older Nokia fans in developed markets looking for an antidote to smartphone overload, while also appealing to younger crowds in emerging markets.

The original 3310 sold 126 million phones, the 12th best-selling phone model in history. Nine of the top 12 selling models were produced by Nokia.

The other three three smartphones are cheap Androids. The Nokia 6 smartphone has a 5.5-inch screen, the Nokia 5 with a 5.2-inch screen and the Nokia 3 with a 5.0-inch screen.

It also offered a limited edition of the Nokia 6 with added features retailing for around 299 euros.