Nokia gets back into smartphones

 

wellington-bootFormer rubber boot maker Nokia is back in the smartphone game and launched a mid-range smartphone for the Chinese market.

The Nokia 6 is an Android smartphone and is being made by HMD which owns the rights to use Nokia’s brand on mobile phones.

The Nokia 6, which runs the newest version of Google’s mobile operating system, Android Nougat, sports a 5.5-inch full HD (1920×1080 pixels) display. With metal on the sides and a rounded rectangular fingerprint scanner housed on the front, the Nokia 6 seems reminiscent of the Samsung Galaxy S7.

It is powered by a mid-range Qualcomm Snapdragon 430 processor and will compete with the likes of Samsung’s Galaxy A series models and other mid-end smartphones. The smartphone is manufactured by Foxconn.

On the face of it there is not much to see there, but really there is not much to see in many mid-range smartphones anywhere. It does have dual amplifiers which it claims can deliver a louder sound but the innovation seems to stop there.

The Nokia 6 will exclusively sell in China through ecommerce giant JD.com for $250. HMD says it will launch more products in the first half of this year.

“China is the largest and most competitive smartphone market in the world,” the company said in a press note, justifying why its long-anticipated smartphone is limited to the Chinese market. “Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market.”

The idea is to get its brand into China where it can be noticed. The price point of Nokia 6 is very close to the average selling price offered by the top three Chinese players. The mid-end smartphone market is growing 12 percent year-on-year.