A survey by Gartner has revealed that after eight years using smarthone applications, the penny has dropped with people and their interest in apps has “mellowed”.
That means that developers need to sharpen their wits and concentrate on keeping people happy by better development, better marketing and better branding.
Gartner conducted a survey of 2,000 people in the USA and Germany and looked at how people intend to use their apps in the future.
App use is high in all categories but unsurprisingly social media and video are top of the pops.
Gartner concludes that peoples’ engagement with apps could be reaching a plateau and that will force product managers to create and make money in different ways because people just won’t change their app consumption patterns.
People, however, “remain excited” about what apps can do for them.