Microsoft, Intel, Google throw weight about again

While big players in the computing market such as Intel, Microsoft and Google love to talk about their “ecosystem” – that is to say the myriad of companies that make computers possible, the truth, as usual is more banal.

That’s demonstrated by Asustek being bullied out of producing a useful tablet that could run both Windows and Android after the Mighty Vole and the all-seeing Google put the squeeze on the plucky little Taiwanese manufacturer.

You can consider a computer as a pie, with the different slices representing the different companies involved.  In this pie, Microsoft and Intel have huge slices while plucky little Taiwanese companies such as ODMs like Compal and manufacturers like Asustek have teeny weeny slices.

Of course, without companies like Acer and Asustek, the behemoths couldn’t bring products to market. And, in the end, it’s all down to marketing money whether it is the now infamous Intel Inside programme or Microsoft levers that force vendors to push Windows 8 and Windows 8.1 whether people want them or not.

So it’s not the cosy little relationship that the big bullying giants push with their ludicrous little marchitectural words like “ecosystem”.  

Try be a David against the Goliath and you’ll find pretty damn quick that the giants won’t hesitate to get out their coshes and bugger the poor plucky Taiwanese maker who tries to pot the behemoths with a slingshot.