Microsoft does car deal with Tata

It appears that while tech companies are trying to make alliances with car companies, Microsoft has spied an opportunity in India.

Vole India has signed a deal with Tata Motors for a strategic collaboration on the technology front to make driving a more personalised experiences for customers.

The first car showcasing the vision of the enhanced driving experiences will be unveiled at the Geneva International Motor show on March 7, it said.

“Using IoT (internet of things), AI (artificial intelligence) and machine learning technologies, we will provide vehicle owners in India and across the world a safe, productive and fun driving experience,” Anant Maheshwari, President at Microsoft India, said.

Tata Motors CEO Guenter Butschek said at a press conference that he saw the tie-up creating new revenue opportunities for the company as car buyers increasingly look for value-added services.

If Microsoft’s deal works with Tata, then it will be putting its products under the bonnet of an outfit which has a sales track to millions of Indian car drivers.