Look out Apple and Samsung! Huawei is here

William Xu, HuaweiChinese smarphone maker Huawei wants to get into the high end of the smartphone market, which should put the fear of Jobs into Apple and Samsung.

Dubbed the Mate S, launched on the sidelines of Europe’s biggest consumer electronics show, IFA, in Berlin, has a 5.5-inch display, a 13 mega pixel rear camera and fingerprint security. Huawei says it is one of the first smartphones to include a Force Touch display, which can distinguish between a light tap and deep press, enabling access to more functions just by pressing harder.

Huawei became the world’s third-biggest smartphone company by sales last month, overtaking Chinese rival Lenovo.

But it is still far behind Samsung, which had 21.9 percent of the market in the second quarter, and Apple, on 14.6 percent. Huawei’s share rose to 7.8 percent from 5.4 percent in the first quarter.

Huawei’s Mate S phone will retail for $732 which is slightly cheaper than some of the higher-end Apple iPhone 6 series models.

Its Mate S will be available in more than 30 countries including China, Germany, Israel, Japan, France, Germany and Spain and can be pre-ordered in Western Europe from September 15.