It can’t really be much of a surprise that Kodak has decided not to make digital cameras any more.
The writing was on the wall at last month’s Consumer Electronic Show, when Kodak had the biggest flashiest stand we ever did see. This is the famous inverse square law of marchitecture – when your back is against the wall, stick your chest out like a pigeon and go strutting just to show what kind of a creature you are. A pigeon.
I busied myself collecting as many free pens as I could, conscious of the fact that Kodak had snapped and was showing off at CES, crackling and popping like a crackling and snapping and popping sort of a thing.
Rather than sell digicams any more, Kodak will concentrate its efforts on inkjet printers but we can’t really see that it has a snowball’s chance in hell there, either.
That writing was first on the wall for Kodak in the early years of the 21st century, when it was clear it didn’t stand an earthly re-aligning its business to compete against the up-and-coming giants such as Samsung, LG and other more thrusting businesses.
It’s somewhat strange that the price of silver remains relatively high, seeing as that market relied to a great extent on that old fashioned concept called “film”. It is very sad. Harrow, in North West London, relied on a big Kodak factory there almost forever, while don’t mention Rochester in the USA.
Kodak, which entered Chapter 11 bankruptcy protection last month, reckons that shuttering the digicam biz will save it $100 million but few will take much satisfaction at this latest move. Historically, it made snapping photos available to all – I first cut my teeth on a Kodak Brownie, but it just simply failed to adapt to existing market conditions, like many a dinosaur.