Intel turns into imaging expert

The International Imaging Industry Association – known better and certainly more conveniently as I3A said it has welded Intel, maker of semiconductors for the cognoscenti, into its highest membership level.

So what does Intel bring to the imaging party? According to I3A, the chip giant will help drive the association’s future direction and strategy.

I3A has a camera phone image quality initiative, which as its name suggests, aims to standardise image quality using a number of methodologies and ending up with an image quality rating system.

If anyone is surprised that Intel really knows a great deal about cameras, they need not worry, because according to I3A there are many household megacorporations in the association.

No, not Tesco and not Wickes. But people like Canon, Kodak, Nvidia.  And now Intel.