After years of planning, and a failed court case, the fashion bag maker Intel has finally worked out a way of trademarking the letter i.
The company which was famous for unsuccessfully taking people to court in the 1990s for using the letter i in their company name or products has finally worked out a way to do it.
According to Creative Review, Dalton Maag has worked with design agency Red Peak to create technology company Intel’s first ever proprietary typeface, Intel Clear.
Apparently Intel Clear works on all writing systems and on any media platform and can be used in Latin, Greek and Cyrillic styles in a range of weights, and the typeface will eventually be applied to all Intel communications in every language. We guess that will include Double Dutch and management-speak which is the favoured language of the PR department.
Red Peak said that it felt Chipzilla needed a font that would work just as well on tablets as billboards.
Dalton Maag creative director Bruno Maag said that Intel needed a brand font with personality which could be “read by a five year old as much as by an 80 year old, used in small, large, in print, on screen and on devices that haven’t even been invented yet”.
However the upside for all of this is that if anyone uses it without Intel’s permission they could be sued for breaching trademarks.
Chipzilla’s defence of the letter i has been very low key lately. In fact Apple has swept in and tried to take people to court for using the letter instead. Fortunately for the English language, which uses the letter i a lot, Jobs’ Mob has been just as successful as Intel at trademarking the letter. In other words, a fail.
IP Australia, the government board that watches over trademarks, recently threw out Apple’s claim saying that just because a product carries the letter “i”, it was the brainchild of Steve Jobs. That case revolved around a laptop bag named DOPi which was iPod backwards.