While the software giant, Microsoft is saying that it is pulling out of the CES show, the otherside of the glorious WinTel alliance says it will be there for evermore.
Intel is stressing the importance of CES for the industry, confirming that the company won’t abandon the event.
Writing in its bog , Intel says that CES will remain the biggest stage for the tech industry with or without Vole. It is still the largest trade show in the United States and there is no reason to believe that is going to change.
For 2012, the show has grown back to its 2007 dimensions with 1.8 million square feet of space and 2,700 exhibitors who are planning more than 20,000 product launches.
Intel said that Apple does not show up at CES and the trade show still thrives so really no one will notice that Microsoft is not there.
But in fact Microsoft has always provided a good keynote speaker. Bill Gates “keynoted” the show from 1998 to 2008, except in 1999, when Sir Howard Stringer did it. Steve Ballmer took over in 2008 but never pulled the crowds as much as Bill even though he was more entertaining.
But CES was more about hardware than software, and Microsoft’s product is being pushed by all its partners anyway.
Intel seems keen, however, to show that the age of the megashow is not dead. TechEye will be there.