IDC confirms Panasonic is tougher than tough

The International Data Corporation in a survey commissioned by Panasonic, has discovered that Panasonic toughbooks are, er, tough.

In a whitepaper called “The Business Case for Ruggedized [sic] PCs” it waxes lyrical about how businesses need to take into account the amount that company laptop damage and repairs will cost each year. It could have been a tad more subtle: Panasonic is really pushing its “rugged” laptop line called Toughbooks.

Research sponsored by Panasonic and released through an IDC whitepaper claims that damaged laptops will cost British business £2.073 billion in repair and data replacement costs – and that doesn’t include effects to business continuity, lost business or customer dissatisfaction, the research claims.

It said that over 14 percent of the roughly nine million laptops sold to British businesses between 2007 and 2009 will suffer from damage or accidents this year with an average repair bill of £1,576 to cover parts, lost productivity and data. Our dodgy web cafe near TechEye Towers will do a repair for about fifty quid plus a bit extra parts, but who knows where they’re coming from.

The report says that 72 percent of respondents with damaged mobile PCs have had damaged keyboards, with 66 percent having had damage to the display screen. 

“Human error and carelessness” were responsible for the greatest sources of damage with 72 percent of respondents saying they dropped their laptops, 66 percent spilling liquid onto the devices and 55 percent saying their machines fell off a desk. How interesting then that Panasonic’s Toughbook range is designed to protect against *all these things*.

We emailed Panasonic spinners to ask about the coincidence that IDC had figured out that the Toughbook range was er, rougher than rough, tougher than tough. A spinner said: “It was IDC research, commissioned by Panasonic, with numbers then extrapolated for UK business laptops. Nothing more, nothing less.”

The report can be found on the Panasonic website, here. It’s a PDF.