The company said that recruiting people has turned from people searching for candidates to candidates themselves.
It believes that people look for jobs in the same way as they shop and claimed that 60 percent of firms only recruit reactively.
IBM thinks that its tools will help companies build personal relationships and the tools integrate email marketing, candidate relationship management and web traffics analytics technology.
It believes its tools will help recruiters find people in a variety of ways and identify the right person.
Paradoxically, IBM’s relationship management “enables recruiters to automate personalised experiences”, meaning, of course, that they’re not personalised experiences at all, but a sham.