HP still printer sales top dog in EMEA, sales on the up

The EMEA market for the humble printer is on the up, but reflecting trends in similar markets, it is experiencing slow growth. It’s bad news for environ-mentalists who are looking forward to a print free society, the kind of thing that in reality won’t happen for some time. Context’s report says overall printer sales are up 8.8 percent in EMEA and all-in-ones are dominating the market.

Growth in Western Europe has as usual been dire reaching only six percent year on year. Central and Eastern Europe managed 11.9 percent, then Africa at 12.5 percent. The middle east achieved 13.7 percent growth while Central Asia raked up sales growth of a staggering 85.5 percent year on year. 

Of the economies in the West of Europe the UK performed surprisingly well, proving that while we may not splash out for consumer electronics in a downturn we’re more than ready to buck up and pay for updates on boring necessities. It managed 12.1 percent in Q2 2010 compared to the same period in 2009. 

Strong sales in the Central and Eastern Europe segments boosted monochrome printer sales which enjoyed 9.9 percent growth in the quarter, year on year. All-in-One printer sales have jumped to 46.3 percent year on year in the second quarter of 2010 showing that the average punter wants more bang for his or her buck. 

There are no surprises in the printing vendor Top of the Pops. Hewlett-Packard took the lion’s share with 39.4 percent of all units sold in the region. It beat the number two contender, Canon, by about double which managed to take 18.4 percent of the share. Epson, Brother, Samsung and Lexmark followed with 14.6 percent, 8.0 percent, 6.9 percent and 5.4 percent respectively.