Greenpeace slams Sony's 2050 initiative

Sony has announced plans to cut its environmental footprint by 2050.

The electrical company said it would use the next 40 years to achieve a “zero environmental footprint” and has laid out a plan to cover carbon emissions as well as the use of non-renewable materials in is products and manufacturing.

However, Greenpeace has said “there is still more to be done.”

Sony will kick start it’s plans from next year and has promised that by 2015 it will aim for a 30% reduction in annual energy consumption of products, a 50% absolute reduction in waste generation  and a 14% reduction in total CO2 emissions associated with all transportation and logistics.

Additionally, the company plans for its facilities to cut water use by 30% and achieve a 99% rate of recycling materials which can be recycled.

However Greenpeace, which has been running an environmental electronics campaign for six years, said Sony has failed to pinpoint important environmental targets for its 2015 time frame.

Tom Dowdall, greener electronics campaign coordinator for Greenpeace, told Techeye: “It’s good to see Sony implementing these plans but there are a number of things it could be doing before 2015. One of the key things here would be to set a date for eliminating hazardous materials such as BFRs from their products.

“As there’s no set date we don’t see it as a concrete plan,” he added.

According to the environmental organisation, Sony is falling behind the likes of HP and Apple when it comes to eliminating these harmful materials, it also said it wanted to see the company take a political stand and join in the current EU discussions on how to phase out such materials.  

And it seems the whole technology industry has a long way to go when it comes to their environmental policies.

“There’s been significant progress in the electronics industry when it comes to environmental issues,” Mr Dowdall said.

“However some companies are standing out much more than others. There’s definitely been progress but now we need to see who the real players are. There’s still alot more to do.”