Google trumps rivals in tech brand value

Google has just about beaten IBM, Apple, HP and Microsoft to become the world’s most valuable brand in the fifth annual Millward Brown world brand ranking.

Google has kept its lead since last year. Google’s global brand value was rated to be worth a huge $114 billion, 14 per cent up from 2009, with IBM coming in second at $86 billion – a 30 percent increase year-on-year. Apple has grown 32 percent year-on-year and is is worth $83 billion and Microsoft came in fourth with $76 billion and stagnant brand growth. Fifth was HP with a brand value of $39 billion, up almost 50 percent since 2009. The top 20 technology brands list does not include gaming brands.

Google’s Chinese rival Baidu is climbing the ranks, as you can see in the above table, with a year-on-year increase of 62 per cent.

According to the report, Facebook has grown enough to enter the technology ranking for the very first time with an overall brand value of $5.5 billion. We imagine this will increase significantly by next year’s with Facebook’s plans to bring the web to it using Facebook Connect and implementing its ‘Like’ button all over the internet. It managed to come in at 20th out of the 20 top technology brands.

Interestingly the largest growth in the technology sector was seen by Samsung, which has managed to grow its brand value by 80 percent over the last year, pushing its worth to $11.4 billion. The research company, BrandZ, reckons that this is down to a push for new mobile phone handsets and flat screen tellies with LED technology, not to mention record financial results in 2009.

The Top 100 Most Valuable Global Brands list saw most brand categories decline in overall value, however technology brands have come up trumps and managed to grow 6 percent from last year. Peter Walshe, global brands director, said in a statement: “Technology brands have proved their resilience to recession because of their deep integration into our personal and business daily lives – some of the most valuable brands in the world come from this sector.” We expect with all the top dogs gunning to rule the world, the sector is only headed for more and more growth.

The full Top 100 can be found here.