Google kicks Apple in its valued assets

groin-kickAlphabet –  Google’s parent company –  is now officially more valuable than Apple.

The outfit made a profit of $4.9 billion in the fourth quarter, an increase from $4.7 billion a year ago. The result was that its  shares went up 9 percent making Alphabet is now worth around $568 billion, compared with Apple, which has a value of $535 billion.

Apple has for a long time convinced shareholders that it was the most important company in the world becuase of its value. However that has taken a battering lately because while Jobs’ Mob has not made anything new, Google has been going from strength to strength.

Alphabet has separated out the results of its Google business – which includes the search engine and YouTube – from its “Other Bets” business, which includes more experimental ventures such as self-driving cars and internet balloon programs.

On an annual basis, Alphabet made $16.3 billion but the figures show that the “Other Bets” business lost $3.6bn during the period, while Google’s operating income rose to $23.4 billion, as online advertising increased.

What was important here was that Google has sorted out its problems with mobile advertising and searches. In fact advertising generally was up.

The big gain for the company was advertising. All important paid-for clicks – where advertisers pay per person who clicks on the ad – were up 31 percent across the entire internet, and 40 percent on Google-owned sites.

In the UK, revenue rose 16 percent to $1.92 billion in the fourth quarter. It is the only territory outside the US for which the company breaks down its figures because it is such a large part of the business.