Google takes a quarter of US web traffic, according to internet monitoring firm Deepfield.
Deepfield’s Craig Labovitz wrote in his blog that based on measurements of end device and user audience share, 60 percent of all internet end devices/users exchange traffic with Google servers during the course of an average day.
This analysis includes computers and mobile device as well as game consoles, home media appliances, and other embedded devices, Labovitz said.
It is not just the company’s search which sucks up the traffic, Google also gets huge amounts of traffic through its analytics, hosting, and advertising platforms.
Another source of traffic for the company is its Google Global Cache servers, which are used by the majority of US internet providers and also in more than 100 other countries.
This is a huge jump on previous statistics. When Deepfield last carried out a study on Google’s internet traffic, in 2010, the firm only had six percent.