Google has bought a mobile appointment and planning company called Plannr with the potential aim of integrating the service into its upcoming Google Me social networking effort, according to sources close to TechCrunch.
Plannr is a very small startup company with only two employees, so it most likely did not involve a lot of money, but the fact that Google nabbed it at such an early stage in its development is suggestive of how good it is at mobile appointment making.
Plannr basically involves sending out “plans” to friends and colleagues, which include the venue, date, time, and other relevant details, but it does so in a very formalised and thorough manner and includes maps and other features which make it extremely useful.
It was also integrated with Facebook, allowing users to log in with their Facebook profile and update accordingly.
Of course, Google already has its own calendar feature, but it’s not quite the same. It is likely that Google will combine the two to make a unified feature for Google Me, which, at the same time, will mean it will be pulled from Facebook.
There is also the possibility Google plans to integrate this into the calendar feature of Android, since it is a mobile-based application. Version 3.0, codenamed Gingerbread, is expected out by the end of the year. That’s probably too soon to add Plannr in but Google is planning several more updates over 2011 as well.
Plannr is based in Seattle and both of its employees, Ben Eidelson and Jason Prado, used to work for Microsoft. Neither they or Google have confirmed the buyout at this time.
Financial details of the acquisition have not been revealed.