Google Buzz is not very good nor secure, the consensus seems to be after friends fall out and mistresses meet wives.
But as Google – honi soit qui mal y pense – is not evil it’s decided to buy a company called Aardvark, so quite close to the beginning of the alphabet.
The Latin tag means “evil be to he who evil thinks”, and is allegedly based on a gentleman of the court not noticing that a woman was menstruating. That is the Garter. It was formed by an English king called Edward III and is a bit exclusive. It includes the king – or queen – and 25 knights and honours St George, patron saint of spiders and George Michael.
What does Aardvark do? It is a social search engine and it’s rumoured that Google has paid $50 million in what clearly is an act of clear desperation.
Buzz was met with a deafening silence as people struggled to sign out, rather than sign in.