Search giant Google said on the 1st of March that it was going to initiate a massive TV, print and online spend to rescue the ailing Google+ from total oblivion.
And today it attempted the old “double bubble” technique and said visitors to behemothic trade show CeBIT, graced by chancellor Angela Merkel would be wowed by the message “sharing the right things with the right people” – deeply ironic considering Google is under mass attack for unilaterally changing its pricacy policies.
Google wheeled out Hamburg agency Kolle Rebbe to handle Germany, while Essence Media, a London company, is handling “media planning”. Google chairman Eric Schmidt – fun when he was at Novell – held hands with Angela Merkel yesterday to reinforce the message that really, honestly, truly, Google is not evil.
The Google stand is in Hall Six (K23) but we haven’t been round there yet to see its bendy pens or its somewhat liberal idea of morality.