GoDaddy CEO is PR managers' nightmare

On a list of 100 stupid things that you should not do if you want to give your company a bad name, shooting an elephant is probably right up there with strangling kittens.

While elephants are less cute, GoDaddy’s PR manager is probably in a pub right now drowning his or her sorrows.

GoDaddy CEO Bob Parsons is not the sort of person who really cares what PETA or any other liberal types might think. If a grey wrinkly Elephantidae is creating trouble he will shoot it.

A video of Parsons  shooting an elephant in Zimbabwe has gone viral, causing the domain name registry and web hosting company to become a Google Hot Topic.

Obviously PETA, the animal rights group, is furious and has closed its account with GoDaddy and is asking others to follow suit.

Parsons’ logic is that elephants do lots of damage to farmers’ fields. In the video Parsons and his fellow hunters are shown waiting at night for the elephants to return. Then Parsons shoots and kills one of the elephants. Villagers then come and eat the elephant.

GoDaddy competitor NameCheap.com is running a transfer from GoDaddy to Namecheap.com for .com, .net and .org domains for $4.99 with 20 per cent of the proceeds going to SaveTheElephants.com.

GoDaddy itself is staying quiet. At least until Parsons has put the gun down. His holiday video is still up, and it is business as usual. Some of his fans claim that shooting an elephant is actually environmentally friendly and he is helping Zimbabwe farmers out. Particularly by supplying them with elephant steaks.

However as animal rights groups point out, you do not have to shoot elephants and there are much more effective ways of protecting farms from endangered species. Particularly if you have a lot of money.

David Icke has said that shooting lizards is OK.